Marketing for Compass Agents
Compass Real Estate Marketing
compass real estate marketing A smart business owner turns to their accountant for financial advice. Now you’ll have an experienced team member who’s passionate about helping with any and all of your marketing:
– Designing a content strategy for your social media, email and more that fits your current budget.
– Providing you expert feedback on decisions and investments (logos, video production, events, and more).
– Working with you and vendors (such as website designers, SEO companies, digital ad businesses) to ensure the design/message fits your branding, meets your business goals, is delegated to your admin assistant/team, and more.
APRIL VERMILLION / SPECIALIST & MANAGER
COMPASS REAL ESTATE MARKETING VENDOR
720-323-0199 / [email protected]
- 10+ years real estate marketing management experience.
- First marketing specialist designated a Preferred Vendor for Compass.
- Unlicensed Team Member with Compass (full access to agents’ accounts).
HOW TO GET STARTED
1. Review Plans & Prices (below).
2. Contact April about your needs.
3. We’ll edit a Plan to meet your needs and budget.
4. Fill out the Sign Up Form to start Your Plan (below).
COMPASS PLANS & PRICES
Affordable, customizable plans that can grow with your business. Best viewed on tablet or desktop (email to your inbox).
Hover over for more details.
PLANS | 1. CONSISTENCY | 2. ASSISTANCE | 3. STRATEGY |
YOUR OBJECTIVE(S) | Newer Agents: "I'm too busy growing my business to regularly use Compass' marketing tools." | Hustling Agents: "Business is busy! Take the marketing off my plate." | Top Producers: "I want to strategically grow and stand out from the competition." |
PLATFORMS | |||
SOCIAL MEDIA POSTS PER PLATFORM | 3 - 5 posts/week (totaling 18-30 posts/wk) | 3 - 5 posts/week (totaling 18-30 posts/wk) | 3-10 posts/week (totaling 18-60 posts/wk) |
- Hashtags | Your custom hashtag (ex. #chadsmithseattle) | Your custom hashtag | Your custom hashtag & 4-6 strategic hashtags |
- Call-to-action | Your phone & email address | Your phone & email address | Your phone & email address with links to your web pages. |
- Personal Facebook Tagging | Yes | Yes | Yes |
- Branding | Compass logo only | Your logo, Compass logo, and profile photo | Your logo, Compass logo, profile photo |
INCREASE FOLLOWERS | Yes | Yes | |
NEWSLETTER | Standard monthly newsletter | Standard monthly newsletter which includes your recent homes and reviews | Customized newsletter with your content + 1-3 more emails/month |
WEBSITE | Yes | ||
CONSULTATIONS & PERSONAL VIDEOS | 30 min + 1 video | 45 min + 2-3 videos | 60 min + 3-6 videos |
PLAN IS CUSTOMIZABLE | Yes | Yes | Yes |
CONTENT IS EDITABLE | Yes | Yes | |
TRAININGS | Yes | ||
CONTENT | |||
REQUESTS FROM CLIENTS | Yes - You must provide the text, graphics, and more. | Yes - You must provide the text, graphics, and more. | Yes - April will edit and customize what you provide her into branded content. |
MARKETING ASSESTS | Yes | Yes | Yes when it fits client's content strategy |
COMPASS SERVICES (Concierge, Bridge Loans, and more) | Yes | Yes | Yes when it fits client's content strategy |
VIDEOS | Quarterly Personal Video + GIFs | Personal Videos, GIFs, Real Estate Videos | Personal Videos, GIFs and Real Estate Videos when it fits content strategy. |
HOMES | You sends us your graphics/links with a social media message to post on your platforms. | We check client's MLS# for homes. We'll use Compass' home templates to design the graphic/video and basic text/hashtags. | Same as Assistance except we'll use your branded design and custom writing style/hashtags. |
REVIEWS | You send us your reviews. We'll use Compass' standard template to design the graphic. | We check your review sources monthly (Zillow, and more) and use Compass' standard graphic template. | Same as Assistance except we'll use a custom/branded design. We can also send review requests to your clients through your CRM. |
WHO WE ARE / WHAT WE LOVE | Yes | ||
FARMING AREA | Yes | ||
YOUR CUSTOM TOPICS | Yes | ||
EDITOR & DESIGNER'S TOUCH | Yes | ||
DIGITAL ADS & OTHER PROJECTS | Yes | ||
PRICE | |||
Set Up (one-time) | $150 +/- | $270 +/- | $300+ |
Monthly | $150 +/- | $270 +/- | $300-$1,500 |
Quarterly (3% discount) | $436.50 +/- | $785.70 +/- | $900-$4,500/3 mos |
compass real estate marketing A smart business owner turns to their accountant for financial advice. Now you’ll have an experienced team member who’s passionate about helping with any and all of your marketing:
– Designing a content strategy for your social media, email and more that fits your current budget.
– Providing you expert feedback on decisions and investments (logos, video production, events, and more).
– Working with you and vendors (such as website designers, SEO companies, digital ad businesses) to ensure the design/message fits your branding, meets your business goals, is delegated to your admin assistant/team, and more.
COMPASS PLANS & PRICES
Affordable, customizable plans that can grow with your business. Best viewed on tablet or desktop (email to your inbox).
compass real estate marketing A smart business owner turns to their accountant for financial advice. Now you’ll have an experienced team member who’s passionate about helping with any and all of your marketing:
– Designing a content strategy for your social media, email and more that fits your current budget.
– Providing you expert feedback on decisions and investments (logos, video production, events, and more).
– Working with you and vendors (such as website designers, SEO companies, digital ad businesses) to ensure the design/message fits your branding, meets your business goals, is delegated to your admin assistant/team, and more.